Cafe Foresta was positioned as "environmentally friendly," but the coffee came in a non-recyclable package and was grown with the use of some chemical pesticides, herbicides, and fertilizers.

Deja Shoe's founder and new management team wanted to develop a business strategy based on pro-environment principles that would enable the firm to out-compete established industry players Nike and Timberland.?

Deja Shoe's founder and new management team wanted to develop a business strategy based on pro-environment principles that would enable the firm to out-compete established industry players Nike and Timberland.?

The case introduces students to environmental management in the fields of Logistics and Organizational Behavior, and the challenges of transferring corporate values between countries.

Students must devise a plan for the fall season to bring Ecollection in line with Esprit's overall marketing strategy.

This business case study provides students a view of the many strategic and internal challenges faced by multinational companies attempting to create a foothold in emerging markets.

This case introduces some key issues in "green marketing" and communications.

This case analyzes Mobil's decision to enter the biodegradable bag market, the subsequent litigation against Mobil for deceptive advertising, and the implications of Mobil's experience on the general issue of eco-labeling and environmental marketing.

As Tom Harge reflected back over the past year's efforts in developing the World Shoe concept, he could not help but express his disappointment in the lack of progress on the project. In fact, while CEO Phil Knight remained a supporter of the concept, the World Shoe Project was now only alive in spirit.

Platanera Rio Sixaola produced bananas using organic methods and earning the "Eco-OK" seal signifying improved agricultural methods. The cost of producing the bananas exceeded revenues. Did the Eco-OK label justify charging higher prices for his product?

Explores the strategic drivers and implications of Monsanto's sustainability-driven transition from a chemical concern to a life sciences entity.

Explores the strategic drivers and implications of Monsanto's sustainability-driven transition from a chemical concern to a life sciences entity.