This event marks the official launch of the BOP Circle: a network of companies, NGOs, academics and government representatives involved in the development of the base of the pyramid market in Mexico. These diverse members are seeking common objectives and maximizing resources to facilitate diffusion of market information, identification of market opportunities, and pilot testing of new ideas in the BOP market. The event will include a press conference, a keynote speech about Tomorrow's Markets II, and dialogue on future BOP Circle activities.